Although recent years have shown a delicate period for the economy, the automotive sector has continued to sustain good indicators. Considering this, we have prepared an overview of the automobile market in our country. After all, expectations remain high for many people!
However, we did not create this article just to glimpse the future, because we also approached doubts regarding the past and the present of the sector. Perceive that uncountable transformations occurred along the last decade, either on the consumer profile or on the way of interacting with this market.
What are the impacts of the crisis?
Finally, the economic instability ended up nourishing a specific sector of the market. Notice that this phenomenon was caused by the wear and tear in the purchasing power of the people, who needed to balance his budget with the need to acquire an automobile. However, the zero km models cost inaccessible values for a great part of the consumers.
So part of the population found a solution to this dilemma. How? By migrating their capital to the semi-new market, which is a segment composed of vehicles in good condition and which have already gone through the most intense period of devaluation. But the lower price was not the only responsible for this trend.
In reality, consumers tend to find easier conditions in this market, with more accessible financing and, consequently, cheaper installments. In addition, one should also consider the balanced depreciation of semi-new and used vehicles, since zero km vehicles suffer falls of up to 30% of their value in the first years of use.
What are the expectations and trends for the future?
There are three very strong trends for the next years of the automobile market. The first of them is the electrification of the segment. As can already be seen in the European and North American markets, automakers have placed emphasis on hybrid and electrical projects, pursuing the goal of the moment: vehicles powered by clean and renewable energy.
Still crawling in the popularization of these technologies, but not for lack of interest from its consumers. In reality, vehicles that use batteries are inevitably more expensive in their manufacturing process, a cost that ends up being passed on to the buyer.
Therefore, the acceptance of these vehicles has always depended on government support in the different markets, because only with strong tax exemptions can achieve a competitive value with other alternatives. Currently, Rehearsing some projects that can guarantee the adhesion of the technology by all the population.
The second and most distant trend consists in autonomous vehicles. It is a movement that also depends on the technological matrix in the country of implementation. Therefore, this can be considered a late issue for our country, which will still depend on the popularization of more intelligent cars, integrated and clean in its population fleet.
The third and last trend is the technological solutions to market challenges. They are solutions that uncomplicate, unbureaucratize and streamline all the obstacles of sectors such as commerce, urban mobility and the shared economy.